Come join us on our quest towards Sustainable Tourism. The Certification for Sustainable Tourism (CST) is a program whose objective is to classify and certify tourism companies according to the degree to which their operation approaches a model of sustainability.
The development of sustainable tourism should be viewed as a balanced interaction in the appropriate use of our natural and cultural resources, an improvement of local communities’ quality of life, and the financial success of the tourism activity, which in turn contributes to the country’s development . Tourism Sustainability is not only a proposal that focuses on demand, but rather an essential condition for successfully competing now and in the future (CST 1997).
Its key objective lies in turning the concept of sustainability into something that is real, practical and necessary, thereby improving the dynamics with which the country’s natural and cultural resources are used, while fostering the active participation of local communities, all with an emphasis on bolstering competitiveness in the business sector.
In order to evaluate the sustainability position of a tourism company, the CST examines four key areas, namely:
Europcar’s Quality Standards
At Europcar, our Standards are based on the International Franchise Standards applied as comprehensive systems, encompassing the product or service, the security and wellbeing of the employee and his or her community, the protection of the environment, and customer satisfaction.